WELCOME TO THE

Hospitality Business Alliance

The Hospitality Business Alliance was founded on the belief that the independent restaurant and hospitality operators in our communities make up a rich piece of the fabric and substance of our lives. From coffee shops to cocktail lounges and pizza parlors to fine dining establishments, hospitality environments provide a backdrop for all manner of social and business interaction. What’s more, the experiences we have at these unique locations are the ones that impact us most greatly and last in our memory; unlike those played out in “chains” or the cookie-cutter settings of corporate stores.

We also recognize, ironically, that these independent operators providing so much more depth to our experiences have a strikingly shallow pool of resources from which to draw and very little attention paid to their needs – rather, it seems that the best resources historically are available to those who join the rank and file of the corporate machine. That needs to change – and we at the HBA intend to be the agents of that transformation: through the true alignment of incentives.

Our

MISSION

Our expressed mission and purpose is to foster a culture of respect and cooperation between hospitality businesses and their supplier and partners. Furthermore, the Alliance has been formed with a goal of providing tangible business benefits to all members that could not otherwise be created without a mechanism for fair and equitable exchange of value between the parties.

Creating

VALUE

Just like there are two sides to every coin, there are two different audiences that the HBA serves – and two distinctly different value propositions:

  • FOR OPERATORS
    FOR OPERATORS

    The HBA allows merchants to access products, goods and services typically unavailable to them by leveraging the collective negotiating power of a larger group. Aspects of this model have been introduced in many industries and there are already “collective buying groups” that offer value in specific areas.  However, the HBA takes this much further by allowing merchant members to access services that historically did not fall into this model/system; e.g.: affordable professional marketing services, educational services, technology services, insurance products and more.

  • FOR SPONSORS
    FOR SPONSORS

    The HBA concept allows suppliers/partners to be viewed in a completely different light by hospitality operators. This is a result of those supplier partners committing to exclusive discounts, preferential buy rates or service levels in exchange for the privilege of being endorsed and represented by the HBA as true contributors to the success of the collective group. Additionally (and rather obviously) it also gives them the opportunity to connect with prospects that will be predisposed to taking their calls/requests because of the aforementioned contribution to the HBA.

Member

BENEFITS

The HBA focuses on three primary benefits for our membership:

PURCHASING SERVICES

The buying group will enable hospitality operators to access products, goods and services at exclusive prices available only to members of the Alliance. Conversely, it will also allow suppliers and service providers who sponsor the program to be introduced to new prospects for their businesses.

MARKETING SERVICES

Independent hospitality businesses are underserved in regards to quality marketing resources. The HBA will offer comprehensive programs, marketing templates and other services leverage the group’s scale and provide franchise-level resources at pricing affordable to the independent operator.

EDUCATIONAL SERVICES

With curriculum that touches all areas, the HBA is committed to developing programs that help operators understand the business of running a hospitality enterprise. This education will also facilitate more clear and effective communication with partners, staff, vendors and customers.

BUYING GROUP

This members-only buying group will enable hospitality operators to access products, goods and services at exclusive prices available only to businesses participating in the Alliance. Conversely, it will also allow suppliers and service providers who sponsor the program to be introduced to new prospects for their businesses.

MARKETING SERVICES

Independent hospitality businesses are underserved in regards to quality marketing resources. The HBA will offer comprehensive programs, marketing templates and other services that can leverage the group’s scale and thus provide franchise-level resources with pricing affordable to the independent operator.

EDUCATIONAL SERVICES

From the current “Serve Safe” initiatives to curriculum that extends to a variety of other areas, the HBA is committed to developing better operators that understands more of the business of running a hospitality enterprise and that can more clearly and effectively communicate and transact with partners, staff, vendors and customers.

Preferred

PARTNERS

Performance Food Group
A full service broad line food distributor with national buying power specializing in fresh cut meats.
Accident Fund
A national leader in workers' compensation insurance, creating safe workplaces with our agent partners.
Southern Hospitality
Southern Hospitality Education provides food and alcohol safety for businesses in the hospitality industry.
Lakenan
An independent insurance agency with a long history of serving the insurance needs of families and business in St. Louis.
Performance Food Group
A full service broad line food distributor with national buying power specializing in fresh cut meats.
Accident Fund
A national leader in workers' compensation insurance, creating safe workplaces with our agent partners.
Southern Hospitality
Southern Hospitality Education provides food and alcohol safety for businesses in the hospitality industry.
Lakenan
An independent insurance agency with a long history of serving the insurance needs of families and business in St. Louis.
Illinois Casualty Company
Catering to customers' needs & expectations, learning to understand your culture, and offering tailored solutions.
Priority Payment Systems
Offers a range of products & services—from traditional payment processing, online ordering, mobile payment devices to business.
e|tab
online ordering. made easy. a full-featured system designed specifically for independent restaurants.
Cumulus
User-friendly, feature-rich, cloud-based Point of Sale. Welcome to the CUMULUS network.
Illinois Casualty Company
Catering to customers' needs & expectations, learning to understand your culture, and offering tailored solutions.
Priority Payment Systems
Offers a range of products & services—from traditional payment processing, online ordering, mobile payment.
e|tab
online ordering. made easy. a full-featured system designed specifically for independent restaurants.
Cumulus
User-friendly, feature-rich, cloud-based Point of Sale. Welcome to the CUMULUS network.

Join the

ALLIANCE

The Hospitality Business Alliance is a membership-based organization that collects dues from its members for providing products and services that help enhance their businesses and get the most out of the relationships with suppliers and partners. Members may choose from two different payment plan options:

* $50.00 savings over Monthly plan

NOTE: Membership must be maintained for one-year increments to take advantage of special buying privileges and other member incentives.  If you wish to sign up for a membership with the HBA, please contact us using the form below and a representative will follow up with you promptly.

Make a

CONNECTION

Contact Us

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